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All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. With …

With the help of keywords which have been appropriately designed with a specific set of customers in mind, then it can go a long way in helping to attract a specific target group of customers. One of the ways to avoid bad backlinks is to perform a quick audit of …

Phrase Match also already trigger on close variants. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and …

Google just needs evidence that what is on a particular website is relevant to it's viewers. I have found that the most effective leads come from offline advertising. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on …

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To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized …