How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l Links are the most important factor in Google's ranking algorithms. That's why so many people tried to manipulate the links that point to their websites in the past. To …

When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight …