It has been suggested that Wikipedia's recent move from HTTP to HTTPS could be the most reliable evidence in place that Google's latest update has focused on the favouring of secure websites and pages. Websites that engaged in this blatant activity were de-indexed and cried up a river across forums …

By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet …

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it's easier to spot a sudden change before it becomes uncontrollable. Users notice H1s. You need to iron out several strategies in this phase, including those for handling content, link building …

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. There are many on-page elements that go into optimizing a piece of content for the search engines - such as title …