How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

By including the location of the business as part of the keywords used, it increases relevance in the searches. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively underused by your competitors. One way search engines derive intent is by classifying …

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it's easier to spot a sudden change before it becomes uncontrollable. Users notice H1s. You need to iron out several strategies in this phase, including those for handling content, link building …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. There are many on-page elements that go into optimizing a piece of content for the search engines - such as title …

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Craft some content ideas (focusing on competitive …